Projects + Results
Designed 15 out of the Top 20 Best Selling Products
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designed new ranges of bespoke products using existing assets in new and innovative ways
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leveraged in-house design as well as local and sustainable production methods to create an average 85% profit margin
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successfully designed 15 out of 20 of the museum’s best selling products (2023-2024)
2023
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Exceeded
New Membership Target by 37%
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developed 10 month long creative writing course for a social enterprise publishing company
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created course materials, activities, templates, resources, as well as email, print, and social media marketing campaigns
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successfully diversified revenue streams and exceeded new membership targets by 37%
2022
Generated Significant Social Impact
+ Public Interest
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initiated and managed Local Artists Project, paid opportunity and platform for local artists to engage with museum and its community
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used bespoke designs on a range of products to diversify revenue streams, generate social impact and public interest, and open new funding and collaboration opportunities
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contributed to museum’s independently calculated social return on investment of 6.93 (for every £1 spent / £6.93 of social value generated) and led to development of Local Artists Exhibition and fundraising event
2021-2023
Developed New Revenue Stream
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initiated new private hire and film location hire program for non-profit museum
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developed tiered packages, staffing and operations structure, legal contracts, and delivered promotional and collaborative marketing campaigns targeting television and film production industry
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within 3 years new program exceeded departmental target by 62% and had grown to 8% of overall museum income (2023-2024)
2020
2020
Restructured
+ Revitalized Commercial Operations
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transformed museum gift shop into unique branded experience and extension of organization's charitable ethos
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redesigned physical shop and created new branded product ranges with a focus on education, history, holistic approaches to health and well-being
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successfully achieved 49% increase in average transaction value (2019-2021 compared to 2021-2022), a 51% increase in shop income year-over-year (2021-2023), and an average return on investment of 31% for the whole project
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created direct action pre-launch campaign for new writing and publishing based start-up
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distributed free postcards with company branding encouraging people to get back in touch and write more during the holiday season
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successfully doubled online membership within 3 months in the run up to launch
2019
Doubled Membership in 3 Months
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managed event planning, marketing, installation and delivery for independent art exhibition
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led collaborative marketing project with participating artists, event venue, and drink sponsors
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successfully sold 100% of tickets for exhibition launch event
Sold Out Exhibition
Event
2018
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initiated a series of in-store workshops to increase footfall during a traditionally quiet period and managed social media marketing campaign
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workshops featured shop floor staff to create professional development opportunity, increase engagement and enthusiasm, and minimize costs
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successfully increased footfall by an average of 15% across 4 weeks of workshop programming
