Brand Identity + Strategy
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transformed existing gift shop into Old Op Apothecary Shop, an extension of the museum's narrative and unique experience
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embedded charitable ethos of organization into operations by working exclusively with local, independent suppliers
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developed new branded product ranges focusing on history, education, and holistic approaches to health and well-being
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designed a variety of best-selling bespoke products directly inspired by the museum's historical collection
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built new online shop featuring Mildred the Apothecary character available to recommend time-tested cures for the modern world
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launched Local Artists Project, providing paid platform and partnership opportunity, generating revenue, funding opportunities, social impact, and public interest
The Old Operating Theatre Museum
Victorian
Medical Museum
Non-Profit
Organization
Educational
Programming
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created comprehensive brand identity from the ground up, including mission, values, brand assets, website design, social media presence, marketing and content strategies
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developed and managed pre-launch direct action promotional campaigns to generate interest, followers and memberships
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forged relationships and created collaborative marketing strategies with non-profit, community, and corporate partners
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structured and delivered exciting and engaging membership program with early access to information, online shop discounts, and exclusive access to Crew Members Only online areas
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facilitated online creative writing community and managed newsletters, short story sharing projects, creative writing courses, as well as all communications for editing and publishing services
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designed a range sustainably produced bespoke merch available via print on demand to minimize investment while diversifying revenue streams
The Pirate Press Publishing Co.
Publishing
+ Writing Services
Social Enterprise
Membership Model
